Digital Marketing

Developer Training and Certificate

Digital Marketing

Objectives

  • Understand various channels and activities for a digital marketing plan.
  • Gain a clear understanding of Digital Marketing’s value and importance.
  • Plan, create, and manage Search, Social Media, Mobile, and Email Marketing campaigns.
  • Understand how Digital Marketing helps in business growth.
  • Identify online applications and resources for effective websites.
  • Measure and analyze website traffic to improve Digital Marketing efforts.

Nowadays, marketing industry operations are predominantly digital. This course is ideal for business owners looking to enhance their online business, freshers aiming for a career in digital marketing, or anyone seeking additional skills. It covers knowledge, planning techniques, and implementation of marketing campaigns using modern tools. Taught by industry professionals, this course provides comprehensive insights into digital marketing.

Digital marketing encompasses various channels including SEO, email marketing, social media, PPC, Google AdWords, mobile marketing, and referral marketing. It is crucial in today’s marketing landscape, with growing importance as more businesses realize the value of a strong online presence.

Career Opportunities

  • Digital Marketing Manager
  • SEO Manager
  • SEM Specialist
  • Digital Sales Executive
  • Social Media Manager
  • Email Marketing Specialist
  • Web Analytics Specialist
  • Freelancer in Digital Marketing
  • Support Your Own Business

What you will learn?

  • About Marketing
  • Consumer Behaviour
  • Traditional and Non-Traditional Marketing
  • Introduction to Digital Marketing
  • Introduction to Social Media
  • Marketing Strategy for Social Media
  • Social Media Marketing
  • Social Media Optimisation
  • Google Ads
  • Google Campaigns
  • Lead Generation
  • Display Advertising
  • Video Marketing
  • Affiliate Marketing
  • Email Marketing
  • Web Analytics
  • Search Engine Optimisation
  • Internship